In a survey released by Facebook, 53% of people responded that they prefer to send a message rather than call customer service , while when asked about the method of purchase, 56% responded that they prefer to buy from companies where it is possible to send a message .
Furthermore, it was calculated that 2 billion messages are exchanged monthly between companies and users .
Well, with just these few numbers, we can already say that using chatbots for sales and marketing is essential for your business strategy and results .
With this in mind, we have prepared a complete article here for you to france mobile database understand more about this tool, its importance, which is the best on the market, how to install it on your website and much more.
Read on to get all this information!
What is a Chatbot for Sales and Marketing?
What is a Chatbot for Sales and Marketing?
Contrary to what many people think, a sales chatbot is not just a robot programmed to give standardized and generic answers. In fact, this tool does the opposite.
The chatbot can be considered a marketing strategy that provides automated and instant interactions to the consumer , that is, you can now count on immediate responses 24 hours a day, 7 days a week.
However, this tool goes far beyond instant responses, it provides greater engagement with the visitor , sends personalized messages for each situation , qualifies leads and also promotes the products or services offered .
Read also: Overview of Lead Generation in Brazil
Advantages of Using a Chatbot for Marketing and Sales
Advantages of Using a Chatbot for Marketing and Sales
Just by defining the chatbot, we can already list its various benefits, but the advantages and use cases do not stop there.
Therefore, we have separated 15 advantages of using a chatbot here , let's go!
Engage, generate and qualify your leads
Grab your leads' attention through chatbots. You can create a warning, welcome or even product-related phrase, piquing their curiosity.
Once the first contact has been made, use the lead's attention to capture their contact information and specificities , this way you can qualify them according to the characteristics provided.
Don't forget to also create a CTA , directing you to a newsletter, webinar, product pages, catalog or pricing page, for example.
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