Has the era of P2P marketing arrived?

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Regardless of your target audience, any company should employ P2P (person to person) strategies.

For years, the distinction between companies, mainly within the marketing area, has been made based on the concepts of B2B and B2C . B2B companies are those that sell their services to other companies, while B2C companies are those that target the end consumer to sell.

This limitation often divides these companies in almost everything: their strategies, their media, their budgets, their brand image. But, to their surprise, today these types of companies are close, within a trend that makes them go in the same direction, towards a common goal.

Because today, no matter who exactly your target audience is, a company mexico mobile database will have to employ P2P: person to person strategies , if it wants to achieve its goals.



About personal marketing
Marketing has become increasingly personalized in recent years, thanks to the boom in social media and the proximity that a brand can establish.

Nowadays, it is valued that a company or brand is not, precisely, a company or brand; but that it manages to show a more human and more real side . That is why now , personalization and trust are the elements that sell the most , so that the more personalized our message is to the client, the more likely we are to generate a conversion.

No more generic messages, mass campaigns or emotionless advertising messages. Today, the marketing trend focuses on hyper-personalization of brand messages and on their quality rather than their quantity. In other words, the more we can personalize our message for a particular person, the more opportunities we will have to turn them into our client.

To do this, and as we always say in this space, having a deep understanding of who our potential client is and having at least a couple of potential profiles to target will help us a lot to guide our strategies and be able to personalize them as they should be within P2P.