Account-Based Marketing vs. Inbound Marketing: Understand the Difference

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Although the strategies are commonly applied together, we cannot confuse ABM Marketing with Inbound Marketing .

Inbound Marketing seeks to attract panama mobile database in a non-intrusive way, through relevant content. ABM, on the other hand, adopts a more focused approach, directing personalized campaigns to specific accounts.

In other words, Inbound Marketing can be compared to fishing with a net, while ABM is compared to fishing with a harpoon, focusing on the desired accounts.

Furthermore, ABM is more recommended for companies with complex and high added value sales. The strategies have different funnels , so it is important to analyze which one best suits the characteristics of the business.

However, as we mentioned, a successful strategy can take advantage of the best of both approaches, as long as you have a team with the experience and knowledge to apply them.