How to avoid keyword cannibalization in your marketing campaign

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Keyword cannibalization is a problem for both SEO and PPC advertising. Find out how to detect and successfully defend against this problem.
Most online entrepreneurs are trying their best to take advantage of any opportunity to bring more customers to their sites. While this is clearly the right thing to do, in some cases, multiple efforts to achieve organic and paid traffic can lead to mutual cancellation of results and practically cannibalization of your profits . What? Cannibalization? Let's take a look at what this term means and how you can combat it.

What is cannibalization in marketing?
This term refers to a situation in PPC jordan phone number data campaigns , paid search, or organic traffic acquisition where your websites or ad sets targeting the same query become competitors to each other, making it harder or impossible for either competitor to achieve significant solo results.

• In PPC (paid traffic), it means that multiple ad sets are competing to appear on the same keyword.
• In SEO (organic traffic), cannibalization means that two or more pages of a website appear in search results for the same query.

Targeting multiple items for the same query
Why is it bad when multiple sites or ads compete for a given query ? Common sense suggests that it is better to be able to shoot at the target multiple times, which increases the likelihood of hitting the target. But in the digital world, that is not the case.

If two or more pages on your website rank for a particular keyword , the following scenarios may occur and you will not be happy with the result in any way:

• Search engine algorithms may decide to rank a weaker page instead of the one you want, which will ultimately reduce your conversions.