Deepfake and shallowfake: what they are and how they can impact elections

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Technological advances are increasingly constant and tangible. New technologies are constantly being developed and their evolution process has a major impact on society – serving as an important driver of major social changes. But more than guiding and facilitating daily activities, technology has proven to be a powerful agent of transformation, capable of dictating the behavior and positioning of citizens when making important decisions.


One example of this is precisely the use of technology, applied mainly to the massive use of social media – including with the help of bots – during the elections. In 2018, during the electoral campaigns, Brazil experienced the strength of fake news.


According to a survey conducted by Ideia Big Data, more than japan mobile database two-thirds of the people interviewed said they had received fake news via WhatsApp. Furthermore, according to a report developed by the Ipsos Institute, Brazilians are the ones who believe in fake news the most in a group of 27 countries analyzed. The result shows that 62% of the Brazilian population has already believed in a rumor that spread on the internet. This scenario, in addition to corroborating the potential for the dissemination of fake news, exposes the urgent need for digital education and alerts to a new concern: deepfake and shallowfake.


Deepfake and shallowfake: new form of disinformation
The new concepts can be understood as a more elaborate and sophisticated derivation of fake news. Deepfake is nothing more than a technique for recreating sounds and images, which result in a fake video – destroying the belief that audio and video files are reliable and almost always irrefutable evidence.