4 Best Practices for Advertising on Instagram

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The first thing you need to understand is that, although Instagram is part of Facebook, the former has features separate from the latter. So, if you want advertising on it to work properly, you need to understand the basics.

There are two ways, for now, where ads appear: in the feed and in Stories.

In the first one , the ads appear in the usual timeline, where you scroll down and the photos or videos of your followers appear. In this way, the ad looks like a normal post, but with the ad label to be recognized as such.

The second are those that are shown in vertical format, either as a video or image within the Stories. They are also indicated as advertising, but without being invasive or annoying, every 4 or 5 accounts.

So, with this clear, it's time to talk about best practices.

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This happens in almost all advertising formats netherlands mobile database or digital materials. But when we talk about advertising on Instagram, this is vital, since “generic” or stock photos are not well received by users, as they are easy to recognize and scare away Internet users.

By using, for example, Content Marketing as part of a digital strategy to attract your audience and provide them with materials relevant to their tastes and interests, you can get closer to them and nurture them to gradually turn them into customers.

Likewise, when the photographs or videos are about the products or services within the company, this generates a positive impact.

For example, if your company manufactures shoes and you advertise new models through Stories, this will generate greater engagement than if you use stock images.

It is important to clarify that advertising on Instagram is not designed to function as a product catalogue , that is, it does not seek to sell your items or services. On the contrary, what it seeks is to create a bond with users who may eventually become customers.