Also Account For How You’ll Adapt To

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At A Minimum, You Should Start By Documenting Your Standards, Practices, And Principles In Two Key Areas: How Your Brand Will Communicate With Your Audience How Your Content Will Help Your Audience. Define Your Content’s Signature Tone, Voice, And Style Outline The Qualities And Characteristics That Make Your Brand’s Content Recognizable And Distinct From Everyone Else’s.

Clearly Define Details Like The Preferred Tone, Brand chile phone number material Voice, And Style Standards (For Both Text And Visuals). These Guidelines Help Ensure Consistency Across All Your Content Channels And Platforms. Hot Tip: Checkr’s Sasha Laferte Cuneo Outlines How To Write A Style Guide For Your Brand. This Process Will Help You Build One Quickly If You Don’t Already Have One.



Establish Editorial Quality And Value Standards Your Editorial Content Team Should Be The Keeper Of The Standards That Make Your Content Worthy Of Your Audience’s Attention. Poor Or Inconsistent Quality Can Hinder Content Performance And Poorly Reflect Your Brand’s Value And Reputation. If You Need Help Deciding What Standards To Include, Refer To Ahava Liebtag’s Must-have Checklist For Creating Valuable Content.