That's what an article from Google itself shows

[roshniakter123]

I think it’s undeniable how much this current generation cares about diversity, equity, and digital inclusion. Therefore, in order to truly connect with their audiences, brands need to take this topic seriously and invest in digital accessibility. In addition to complying with the law, this is a way to differentiate yourself from your competitors and exceed consumer expectations. TikTok is even ahead of Google In 2022, TikTok created a craze among young people and adults alike and will remain a very strong digital trend next year.


The video app is so powerful that it rivals Google when nepal mobile database it comes to search. in which it reports that nearly 40% of Gen Z prefer searching on TikTok and Instagram to Google's search and maps features. Riding on the power of the app, the “TikTok-ification” of other apps is gaining traction. Instagram, for example, has prioritized Reels videos, turning its content into the face of TikTok this year.


YouTube also needs to position itself in the short video trend and has launched YouTube Shorts, which aims to help content creators attract the audience's attention through shorter videos. Therefore, as marketers, it’s important to keep paying attention to TikTok and the news coming out of the platform, as it will continue to set the trends in 2023. Data security is also important and will continue to be a concern in 2023 Discussions about privacy in the digital environment, the end of third-party cookies, and growing concerns about LGPD have engulfed the marketing departments of agencies and brands.