Consumer habits also need to be detected in depth in different groups, and this helps the business to have a broad analysis of its customers.
Different sources of audience engagement can tell you a little more about how they will behave in the long term as consumers. This represents a high-level strategic understanding in the sense of seeking improvements.
For example, consumers who purchased a certain product on the website need to be analyzed to understand whether there will be a return.
This can show many things, such as the level mexico mobile database of satisfaction with the purchase and whether there was a repeat purchase. It is also possible to detect whether a certain product attracts only occasional consumers, in order to work on how to retain them later.
Detecting the impacts of a marketing action
Marketing actions are expected to produce results, whether in sales or conversions at other levels.
Based on the proposal of each campaign, it is important to accompany the metrics to evaluate whether the expected success occurred and the Cohort Analysis provides solid support for this to be achieved.
A new campaign will either attract customers or impact those who are already engaged with the business. These different groups need to be observed in the period following the marketing actions in order to understand whether they really had the desired effect.
The tendency is that, based on this analysis, strategies can be cancelled or modified for better performance.
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