Presumably it is because you feel that such sharing is interesting

[akbhasan185]

The key point is " It is worth your time. " It makes you feel that it is worth spending time to absorb. This is what we do at the discovery layer. This link is to strengthen the ICA positioning that I have been talking about, and then create the content that ICA wants to see.

Another key point is regular production. As long as you persist, there will be weight. As long as there is weight, your brand will have a well-recognizable image. A well-recognizable image is the beginning of warming the relationship between cold audiences and you begin to enter the warm traffic layer.

Further reading: What is ICA? The key factors china mobile database affecting brand growth & 4 ICA dialogue rules

Mesosphere – Warm flow layer (16:52–)

In addition to discovery, the warm traffic layer also involves thinking, which I think is particularly suitable for personal brand creators like you and me, because we are not product-oriented. If you are selling some daily necessities, such as toilet paper or masks, you don’t really need to enter the thinking stage.