What is the relationship between the Hreflang tag and international SEO?

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The first impression we have when we think about International SEO is thinking about how to make a website impact the public in other countries.

We leave this topic for last to establish an important point: the internationalization of a site is not just about translating it into another language .

It is also necessary to understand issues of global relevance, in addition to analyzing the competition operating in each market.

And, when we talk about doing it through SEO, sri lanka mobile database there are three ways to do it:

via a Hreflang tag (as you saw in this post);
the URL address used in the domain;
content made for the target audience according to their location and language.
If the site's content is just translations, this makes it irrelevant for the target audience in another country, as other aspects such as culture, economy and behaviour must be considered.

For this reason, it is necessary to compose another strategy when the objective is international reach .

The URL is another important factor for this adaptation, as this is what will allow Google to understand the country and language of a site.

Thus, a URL can have a country code, subdomain, or subdirectory of a top-level domain (ccTLD):

ccTLD: URLs that have a country identifier (ID) after the brand name. For example: domain.mx;
subdomain: The region indicator comes before the mark, such as: mx.domain.com;
subdirectory: region indicated at another level. For example: domain/mx.