Revisiting the concept of Inbound Marketing

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Inbound Marketing is here to revolutionize traditional Marketing.

While the latter reached its consumers through massive advertisements and offers, Inbound Marketing does it differently, targeting exclusively the Buyer Persona and trying to generate the largest number of leads.

Another big difference is that instead of bringing the brand to the consumer, Inbound Marketing attracts consumers to the brand .

How does it do this? Through digitally available content designed specifically to offer them the information they are looking for.

It is a very dynamic strategy that is constantly evolving. Originally it was limited to attracting, converting and closing the sale, but today it goes much further.

When you close the sale, you continue to focus on the customer, delighting them, in order to improve the user experience and repeat the cycle.

Let's look in more detail at each of the stages of the marketing funnel, one of the foundations of Inbound Marketing.

Attraction
At this stage, the brand's duty is to attract its ideal audience through content that interests them.

Conversion
Once you have captured the user's attention, you must provide them with content that brings them even closer to your brand. This is the stage where the user can become a lead , that is, a potential consumer.

Closure/Decision
At this stage you have the audience that you need to nurture to turn them into customers. They have already gone through the other stages and are ready to consume.

Enchantment/Retention
The user has already consumed your product, spain mobile database however, even more so when it comes to a continuous service such as a university, you have the role of delighting and retaining them.

But how? With content that generates value! In this way, we can keep them motivated and satisfied with our services until they finish their studies or even encourage others in their circle to follow in their footsteps .

Inbound Marketing is constantly evolving and today it has strategies that focus on the enchantment phase in all its stages, to turn the marketing funnel into a circular process.

One of them is known as Flywheel . It focuses on user loyalty, creating new sales opportunities through their experience. By prioritizing the user experience, it is possible to attract and retain users at the same time .

One of the strategies that has the most importance in Inbound Marketing is Content Marketing , which together with SEO , presence on social networks and other strategies, collaborate with the growth of a brand.