Show (occasionally) the funny side

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zihadhasan01827
Posts: 362
Joined: Wed Dec 04, 2024 3:05 am

Show (occasionally) the funny side

Post by zihadhasan01827 »

Laughter is a universal language that allows us to create social ties and relationships. It is also a human characteristic.

With this in mind, there is no doubt that any brand that wants to become more humane has to show its funny side . Of course, without being vulgar or offensive to a certain social group.

The world of social media and the Internet offers many opportunities to be funny, such as sharing a simple “meme,” for example.

It is not necessary to have a team of comedians to explore the funny side of a brand, but rather to be creative, keep up to date with events and media situations and, above all, know very well the market segment in which it is positioned.

Apply non-intrusive marketing strategies
In addition to communicating constantly, brands must focus on not appearing to be large, medium or small corporate conglomerates that want to sell at all costs.

To become more human and generate trust, they must apply marketing strategies that are not intrusive and focus on sustainability, such as Inbound Marketing and Content Marketing .

These practices do not seek to generate sales and slovenia mobile database immediate results, as traditional advertising does , but rather to foster strong and deep relationships with users and help them meet their objectives and solve problems and needs.

In turn, in the medium and long term this generates sustainable business opportunities, characterized by high conversion rates and ease of retention and loyalty. .

In the case of Inbound Marketing and Content Marketing, they do not seek to generate false expectations or exaggerate the qualities of products or services to attract users.

Simply put, they help identify needs and problems and show how certain products or services can help solve them.

Another important aspect that contributes to humanization is that they create personalized content, adapted to the characteristics of the buyer persona , as the semi-fictional representation of the ideal client is known.

They also take into account the user's maturity stage and where they are in the sales funnel .

On the other hand, these Digital Marketing strategies encourage interaction with the user and provide them with multiple windows and channels to express themselves.
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