Seize the right advertising opportunity and mobile searchers will come to you automatically
Only by thoroughly understanding the behavior of mobile searchers can we develop a winning strategy for our own mobile groups. The previous article mentioned the basic behavior of mobile searchers , and this article will also analyze the feelings of mobile advertising on searchers.
What do mobile shoppers notice when searching? First, 65% of people notice mobile ads when reading the information they need. Of course, these people will also notice these ads depending on the environment. Usually, the probability of noticing mobile ads is highest when searching in the store, followed by when working. This also means that the store's advertising goals and areas should allow every customer in the nearby store to receive the store's advertising messages, guiding customers to shop in the store.
Most mobile searchers have a purpose for their searches, while the rest are macedonia mobile database just killing time or looking for something new to do. When these mobile searchers are searching, what they care about most is whether they can find the information they want quickly. 59% of people think that when mobile ads appear, they are not very disturbing , do not take up screen space, the content can be read quickly and conveniently, and most importantly, they are related to the ads they are searching for, so they also provide very convenient information to the searchers.
Regardless of the main purpose of mobile searchers, they all have some common characteristics. For example, the highest rate of search behavior is still at home. In addition to those who search for entertainment information, about 70% of the remaining people are searching for relevant information with a purpose. Moreover, 50%-60% of them browse through mobile websites, followed by 35-40% through apps . After searching, more than 30%-50% of people will actually visit the store or buy directly online , or stay on the official website to browse other information.
Every mobile searcher will pay attention to different details and have different usage habits, but businesses can deliver their own advertisements through the normal behavior of mobile searchers, select time and region, and even build mobile websites (this is one of the elements of SEO operations ) to help searchers find the information they want more quickly. This is the fast, convenient, and demand-oriented search method that the mobile community loves.
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