A new way for marketers to engage customers

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A study from Gartner found that a whopping 73% of marketers2 surveyed don’t trust machine learning or artificial intelligence with important decisions. Many marketers are hesitant to implement automation into their existing and future marketing channels, and it’s holding them back. Among those surveyed, marketers identified that not understanding functionality, inability to explain how automation works, and too much technical language from data scientists are the main drivers of this distrust.


The takeaway? Marketers feel uninformed about how automation works, and how it hungary mobile database can help them.


Which is why we’re here to help bridge the gap in understanding and enable marketing leaders to feel empowered by automation, including all the benefits it can bring to enterprise businesses. Read on to explore how you can start using automation to better engage your audience, scale customer communications, and drive continuous growth.

In a recent study from Harvard Business Review, 88% of respondents3 agreed that customer engagement has a significant impact on their organization’s bottom line. We know that it’s critical for marketers to keep audiences engaged, and understand how to create touchpoints that feel relevant and important (instead of sales-y or spammy). But many marketing leaders miss the opportunity to engage new and existing audiences by implementing automation into their marketing channels. An open-minded and proactive approach to automation is in fact key to increasing customer engagement, here’s why.