7. Brandwatch Analytics

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Brandwatch Analytics provides detailed search, category and alerting for over 85 million sites.

This is especially useful for tracking mentions of your competitors on social media and keeping up to date with what is being talked about on these platforms .

You will also be aware of the conversation that is taking place around the sector you are in, and recognize the feelings that the public has towards different brands .

It is an opportunity that you can take advantage of to discover new businesses and identify trends.

8. Pi Datametrics
With this, you can measure the impact that your products or services are generating for other companies in the industry. In addition, you will know specifically what is producing it and when it does so.

It is also an ideal tool for learning about emerging trends and the audience's intentions regarding them. This will allow you to adjust the message and the frequency with which you distribute your campaigns.

Another valuable aspect of Pi Datametrics is the reporting on brand searches for you and others to understand the impact caused by your and your competitors ' marketing actions.

9. SimilarWeb
Finally, one of the powerful tools to track and qatar mobile database visualize a website's traffic, as well as referrals, keywords and more is Similar Web .

SimilarWeb, which has a free version, can help you recognize the channels that are generating traffic for your competitors and show you where those visits are coming from, for example, whether they are coming from social networks, search engines , and more.

These are the most powerful analysis tools available today, making it clear that they are not the only ones available for conducting competitive analysis.

In Digital Marketing, metrics are everything, since they reflect what is being done well in your campaigns and, of course, what your competition is doing better than you.

Do you want to continue learning how to monitor other companies in your industry so you can outperform them and stand out? Download our ebook on Digital Competitor Analysis and learn how to do it effectively.