Adwords new ad copywriting feature - IF function application, automatic copywriting

[nurnobi40]

Google Adwords has added the IF function this year, which makes it easier for advertisers to create advertising copy with customized programs. With this new function, you can insert specific information into text ads when individual conditions are met, so that the ads can be tailored to the content of each search and more relevant to potential customers.
The IF function refers to the parameters placed within the wavy brackets. When the search trigger ad meets the conditions, the parameters will be replaced by the specified text. Advertisers can create nigeria mobile database different text ads based on whether the user is using a mobile device and/or is a member of an audience list.


The copy below wants to display free shipping service for mobile orders using mobile devices. The advertising copy can be set as follows:
Title 1: Various running shoes
Title 2: 1-day delivery
Description: A selection of the best running shoes in the world! Free returns. {=IF(device=mobile,Free delivery for mobile orders!):Free delivery for orders over HK$750.

Using Google Adwords functions to create advertising copy

Provide more attractive appeals or discounts to people who abandon their shopping carts to entice them to complete the transaction.
Title 1: Various Running Shoes
Title 2: 1-Day Delivery
Description: Selection of the world's best running shoes! Free returns. {=IF(audience IN(Cart Abandoners), Order now and enjoy 15% off!): Order now and enjoy 10% off! }
Using Google Adwords functions to create advertising copy



The IF function can be used anywhere in an expandable text ad, but it cannot be included in the final URL, and it can only be used to run display ads on the Search Network.

With this new IF feature, advertisers no longer need to create multiple copywriting based on different devices or groups. They can use one copywriting to satisfy multiple devices!

It is really a convenient and good function, come and try it out~


Reference articles:
1. AdWords explanation - About "IF" function 2. AdWords IF functions roll out for ad customization as Standard Text Ads sunset