Content Marketing by Market Segment

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Content comes in all shapes and sizes, and is distributed across multiple or just a few channels. It's a methodology that has many faces, and so we'll show you some of them depending on the industry in which it's applied.

How will we do it? Well, with real examples of Content Marketing for different businesses and sectors. Check them out!

E-commerce
E-commerce companies have used Content Marketing to provide basic information about their products and services, with the aim of helping the public determine whether it can really satisfy their needs.

One such success story is GoPro, a company that has managed to gain authority by using videos recorded by its customers with their own cameras to show the benefits they provide. This created a chain reaction and right now the Internet is flooded with content from its brand.

GoPro: This is HERO8 Black + MAX
Technology Companies
B2B organizations in the Tech segment with Content Marketing must offer valuable information about their processes and recommendations so that their clients can improve their tasks.

Bind ERP in Mexico, took advantage of the power of Content Marketing to share a large amount of content on its blog about:

cloud technology,
administration and productivity,
entrepreneurship and strategy,
inventory control and more.
And all of these contents are quite aligned with their administration and control software products, but without mentioning them as the best, but rather bringing them closer to the audience progressively.

SaaS
Software as a Service (SaaS) businesses have the norway mobile database characteristic of establishing long-lasting relationships with their clients, since they usually offer long service contracts.

To prove the value of your proposition to the consumer, producing high-quality content is a great alternative. After all, sales cycles in this segment are long, as the customer's purchasing decision has to be built gradually.

In this case, the opportunity that opens up for these companies is to develop extremely advanced materials that capture the attention of their leads and promote a feeling of prestige in them.

One SaaS company that does this very well is Adobe, which runs a blog aimed at marketing directors. On CMO.com , it publishes comprehensive content on the challenges of a CMO, based on interviews with recognized professionals in the market and case studies.