After establishing the parameters for content to be relevant and attractive, it is necessary to focus on achieving a solid positioning in the web world. Yes, this is the time for SEO.
It's important to go beyond strategic keyword selection and general good writing practices , which make your post more trustworthy to Google's algorithms and other search engines.
Also, a good Content Marketing strategy includes technical SEO practices , which is what optimizes blogs and portals in terms of page speed, design, and user experience.
These technical optimizations to websites are also taken into account by search engines.
4. Content distribution
At this point, the important thing is to distribute the content through the correct channels.
It is especially important to increase the reach nigeria mobile database of your posts by attaching them to social media calls and email nurturing flows .
In the case of Email Marketing , it is a powerful practice for universities, since it can be used both to convert leads and to accompany the student in all stages of their experience, thanks to the personalization and closeness it provides.
5. Monitoring of results
In Content Marketing for universities, no aspect goes unnoticed.
After planning, producing, publishing and distributing content, this strategy requires the analysis of its results.
To do this, it uses fundamental Digital Marketing metrics , such as visits, time spent on the page and conversion rates.
In addition, it requires constant analysis of data and indicators to optimize decision-making.
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