Complete ROI guide: find out if your investments have been efficient by calculating this metric

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The only way to correctly choose the investments that a company should make is to fully understand which strategies yield results and are capable of bringing the business closer to its objectives.

But with so many customer acquisition and retention tactics out there, how do you know what specifically works best for your business?

It sounds complicated, doesn't it? But the answer is to calculate the ROI accurately and act accordingly. The big advantage is that, in Digital Marketing , this is completely possible.

Do you want to know more about ROI, how to calculate it and what it is used for? Stay with us, we will explain everything you need to know about this impressive metric!

What is ROI (return on investment)?
The term ROI is the acronym for the English expression "Return on Investment". Through this indicator, it is possible to know how much money netherlands mobile database the company is earning (or losing) with each investment made.

This includes everything that is done with the goal of obtaining future profits, such as marketing actions , sales training, acquisition of management tools, new customer retention strategies, among others.

This makes it clear not only which investments are worthwhile, but also how to optimize those that are already working, in order to achieve better performance.

ROI can be calculated in several areas, such as:

Content Marketing ROI;
Email marketing ROI;
Social Media ROI;
ROI of Google AdWords campaigns;
ROI corporate blog;
SEO ROI;
inter alia.