How to apply marketing automation in your business?

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In our experience, these actions will help you and your sales team automate processes to focus on other more important activities of your company and achieve your goals:

Share valuable content through email campaigns : This is one of the most effective methods to offer your products or services and keep your prospects interested. With email marketing you can start this process and build a long-term relationship with your customers.
Reactivate prospects who have abandoned the contact period : When it is denmark phone number data detected that the user has not been in communication with the company for a while, their interest can be captured again through different email chains simultaneously and automatically.
Generate direct interaction with your contacts : One of the advantages of automation is that you can send notifications to contacts who have performed a certain action. For example, it is possible to create a workflow that sends a notification to your prospect after subscribing to your newsletter or blog.
Segment your database : Automation can help you segment your contacts when they are part of a list to be used in different email campaigns and to group users who have performed a specific action (downloading an ebook, for example). They will automatically be added to a list that includes all the contacts who accessed that content.
Conduct a nurturing process : This involves following up with your prospects to support them in the purchasing process. To do this, you need to provide them with content that interests them and is in accordance with the stage of the purchasing process they are in.
Score your prospects and leads : Evaluate your contacts based on established criteria. This will help you take action on each of them and know which ones your sales team should work with first.
With account-based marketing, you can focus all your efforts on those clients who are most relevant to your company and provide them with personalized attention.

If you want to learn about other tools to optimize your sales process, Hubspot 's software has different options so you can perform automated tasks. Likewise, request a free consultation to help you boost your company's growth and automate your sales activities .