4 advantages of interactive advertising for companies

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There are several reasons why more and more advertisers are turning to interactive advertising as a commercial tool.

In fact, recent reports from Mobvista reveal that even if a user doesn't click on an ad, just having the option to interact with it makes it memorable.

Below are some inherent benefits of digital advertising:

1. Higher conversion rate
In the world of Digital Marketing, the conversion rate is mexico mobile database used to calculate the percentage of visits a website receives.

In the case of interactive advertising, it is much more attractive than traditional advertising, because users perceive it in a more pleasant way, they are like small experiences that actively involve the user.

The data collected suggests that an interactive ad could have up to three times higher engagement than a traditional one.

2. Greater brand recognition
The experience of participating in an interactive ad usually generates a good impact on the user , which translates into an immediate positive association with the brand .

This means that giving the customer the ability to choose, interact, and decide whether to buy or not immediately generates a greater sense of identity.