2. SEO so that users can find you in their searches

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When making a purchase, 74 % of Colombians use search engines, such as Google or Yahoo, to find their products.

For this reason, you should learn about SEO for ecommerce.

SEO , also known as search engine optimization, is a set of strategies that allows you to link your online store, your products and all your content to keywords relevant to your business.

For example, if you sell fashion items, you'll want to appear in Google results when users search for “buy t-shirts in Bogota.”


You can intuit that by optimizing your virtual store with SEO techniques you will gain visibility , connect with your buyer persona , close more sales and improve your CTR (click-through rate).

Another optimization you can implement is voice ecommerce .

What's more, if your online store is an extension of your physical store, you can use local SEO optimizations to increase the chances of being found by your ideal customers.

3. Social Media to create a solid digital presence
If the most important channel to attract quality traffic to your virtual store is search engines, social networks are the second preferred access channel for 50% of Colombians to compare and search for prices of products or services on the Internet.

Social networks are an important channel of attraction since Internet users spend a large part of their time on them.

Social media, then, allows you to engage with jordan mobile database your audience directly while capturing the attention of new audiences.

Social Media Marketing varies depending on the social network we are talking about. For example, Instagram has already enabled a function that redirects your followers directly to your online store.

However, all social networks follow the same promise: create quality content that is relevant to your audience.

Therefore, designing a Social Media strategy can help you:

increase brand recognition,
generate engagement ,
interact with your followers,
build trust ,
and also communicate promotions that encourage visits to your virtual store.