Twitter is an excellent platform for reaching millennials. According to Hootsuite, “36% of Americans between 18 to 29 years use Twitter, which is more than any other age group. Usage, however, drops as age increases, with 22% of those aged 30 to 49 using it, 18% of 50 to 64-year-olds, and just 6% of those aged 65 and up.”
A Twitter-commissioned Nielsen study found that “1 in 4 new vehicle buyers in the U.S. had Twitter as an input to their vehicle purchase decision.”
Ideal for starting conversations, Twitter chats jiangsu cell phone number list continue to stay popular, helping influencers and brands to continuously stay in touch with an order by telling stories and informing the audience on the latest updates.
YouTube Influencer marketing
YouTube is best for reaching millennials and (younger) boomers. According to data collected by Filmora, people ages 25-44 watch the most YouTube videos. And, sixty-two percent of YouTube viewers are male, while only 38% are female.
It’s necessary to note, though, that YouTube’s user base is incredibly huge (over 1 billion users), so you’ll have the benefit of reaching a wider audience considering you know how to please the YouTube algorithm.
YouTube can be used both for increasing brand awareness and generating traffic for your e-commerce business. As BigCommerce notes, “YouTube is particularly special because it works well at every part of the funnel — offering both visual branding opportunity and attributable traffic to your site.”
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