Today, AsiaSearch will explain what a Design Brief is, the benefits of creating one, how to write one, and the elements you should always include for use in your work together, to help you get started more easily and meet your clients’ needs the most.
Table of Contents
What is a Design Brief?
What is the difference between a design brief and a creative brief?
What information should be collected in a design brief?
5 Easy Tips for Designing a Brief with Graphics
summarize
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What is a Design Brief?
Design Brief is a work plan that summarizes the main details and expectations of a project, project or marketing campaign. The plan for Design Brief should be an easy-to-understand plan on how to operate in order to create an effective design brief that is consistent with the goals of the company and all designers behind the scenes, work as closely as possible to the customer, and create satisfaction with the final delivery of work to the customer. Briefing work with graphics and briefing work with the marketing or content team are not the same ( GTCMIT work briefing technique for real marketers )
A Design Brief is a conceptual design for a project, with goals, scope and guidelines specified for what the client wants. Like any project plan, a Design Brief is a roadmap that will lead to the clearest possible goal. Typically, a Design Brief goes through many processes and teams before it makes it onto the designer's or team's to-do list.
The Design Brief should be detailed yet to the point, stating the approved timeline, final product, and budget (if applicable) to ensure the most efficient work possible.
What is the difference between a design brief and a creative brief?
If you've never created one before, a design brief can look a lot like a creative brief. Overall, a creative brief deals more with the pre-production and business side of a project, whereas a creative brief focuses more on the innovative execution. A well-done creative brief gives both parties a clear outline of how they'll achieve their goals. It's a great way to look back if one party feels progress is off track or conflicts arise.
While the design brief lays out the big picture of your project, we use the creative brief to dive deeper into your brand and target audience to refine your design to best meet their needs. The creative brief delves deeper into how your plan will resonate with your client, what elements you want to include and the reasoning behind the decisions you made.
What information should be collected in a design brief?
Of course, the graphic designer you'll be working with may not know much about the business world, so they may need to gather as much information as possible from the client, or you may need to self employed database explain your brand to the graphic design team. Here are some of the details you'll need to help your design team meet your needs:
Description of target group
Project Scope
Mood & Tone that you want to present
Measuring project performance or expectations
Working hours
Some design samples or ideas you might want
Information about the brand's competitors
Name and contact information of decision-makers
Any other information you think could help your designer?
There should be enough information to help your designer get started easily and well. Remember, it is better to give too much information than too little.
5 Easy Tips for Designing a Brief with Graphics
Once you have a basic understanding of your client's needs, it's time to dive into the brief and graphics. Creating a cohesive understanding is very important. The more you understand how to integrate information that guides a designer, the better you will be able to create an effective brief. The following tips will help you get started effectively:
1. Provide an overview of the project.
Providing an overview is helpful in creating understanding. The facilitator needs to know who the brand is and what it does, who the brand’s customers are, what the brand wants to achieve with the project, and so on. While it’s better to design a brief that’s too detailed than short, it’s important to keep it to the point. Rather than giving the designer a full backstory, it’s best to give the designer specific goals and objectives, or highlight the design problem you want them to solve, as the centerpiece of the brief.
For example, you run a marketing and design agency that helps small businesses and startups get started. You need social media graphics for a tech startup that wants to grow its social media following. This is very useful for the designer. The designer knows right away what the business model is that they need to work for and what the end goal is.
Once you know the specifics of your project, you'll have more time to elaborate.
2. Discuss the budget and duration of the project.
Before you write a graphic design brief for your design team, you should meet with your client to discuss the budget and schedule for the project. When will you need the design, how much it might cost to revise, or how many revisions you can do? However, you should include this information in your brief. Be sure to check the updated graphic design price list to help you budget your project.
Revisions and scope creep (additional work that occurs as implementation occurs) are an important part of the design process. It's important to know the impact on your project budget in advance so that both you and your designer know what you're getting into.
