SEO is complicated. We don't actually know how Google or other search engines rank pages, and they like it that way. The algorithms they use to rank one page higher than another are closely guarded.
With each update, Google releases notes that inform us about the changes, but they only suggest what the algorithm considers.
It’s hard to know exactly where to start when everything is so complicated. And while we don’t know why one page ranks over another, we do have a general idea.
When you’re first starting out in SEO, all the gurus and their grandmothers will tell you a hundred different things to focus on. And while much of it is true, not all of it is important.
What is the purpose of the search engine?
seo
The goal of every search engine is to provide each user with the information honduras mobile database they are looking for. They want to provide the user with the website that provides the best possible answer.
The better the results, the more likely you are to use the search engine again and the more ads they can sell.
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All the changes Google has made to its search engine support this.
So how does Google choose the right page?
ranktracker dashboard
According to Monster Insights, Google ranks content based on the following factors. The list below shows these factors in order of importance.
High quality content
Backlinks
Search intent and content relevance
Website loading speed
Ease of use on mobile devices
Domain Authority
Keyword Optimization
Website structure
Website Security
Page Experience
We can take this list and divide it into several categories.
Content
High quality content
Search intent and content relevance
Keyword Optimization
Page Experience
Website structure
Authority
Backlinks
Domain Authority
Technique
Website loading speed
Ease of use on mobile devices
Website Security
So to rank well, you need good content , high authority , and no technical issues .
Suddenly, SEO becomes much easier to understand when we look at it from this perspective.
Focusing on content, authority, and technique will increase our ranking chances.
There's no reason to get lost anymore. Now we can see the forest behind the trees!
Key SEO Metrics
Key SEO Metrics
1 - Search Ranking (General SEO)
The ultimate goal of SEO is to improve your ranking in search results for a given search term.
Your SERP ranking tells you whether your hard SEO work is paying off. Are you going the right way or the wrong way with your website? This is obviously the number one metric to watch.
Meet Ranktracker
The All-in-One Platform for Effective SEO
Behind every successful business is a strong SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be hard to know where to start. Well, fear no more, because I have just the thing to help. Introducing the all-in-one Ranktracker platform for effective SEO
We have finally opened registration for Ranktracker absolutely free of charge!
Create a free account
Or login using your credentials
While it's essential to monitor your ranking in the results, there are a few subtleties to pay attention to.
Impressions
Impressions are the number of times a user saw your site in the SERP results (they may or may not have clicked through to your site). Knowing this metric along with other SEO statistics can help you understand how people interact with your page title and description.
Why is it important?
Impressions are an important indicator of how often users see your site. They can show you which keywords need the most attention, provide a basis for analyzing the effectiveness of organic search campaigns, and optimize efforts to maximize visibility in SERPs to increase traffic.
Additionally, impression tracking allows you to monitor changes over time to identify trends.
Click-through rate (CTR)
Click-through rate is another metric that marketers should watch on SERPs. This statistic measures how often users click on your website listing instead of just viewing it.
Why is it important?
Click-through rate is essential for assessing how effectively your headline and description convince users to click on your ad. It’s important to note that CTR can be affected by changes to the SERP layout, so it’s essential to keep an eye on this metric when making any adjustments.
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