When you go shopping at a store, you may put various ingredients for cooking in your basket, but then change your mind while waiting in line at the cash register and put the ingredients back on the shelf. In the case of an e-commerce site, you may complete the process up to "adding to cart," but then change your mind at the payment or delivery step and move on to another site.
This situation, where you add items to your cart but then abandon the page midway, is called "cart abandonment." Comparing the cart abandonment rate on e-commerce sites and in brick-and-mortar stores shows that the rate on e-commerce sites is overwhelmingly higher. Here, we have compiled some "measures to deal with cart abandonment."
● The average "cart abandonment rate" on EC sites is 68%
"Cart abandonment" occurs when a user visits an australia whatsapp data e-commerce site, places an item in their cart, but then leaves without purchasing it. The average rate of cart abandonment is said to be as high as 68%, and this rate has been increasing year by year. There are various reasons for this "cart abandonment," but the main reasons are as follows:
Dissatisfaction with costs and delivery led to abandonment
Drop-off due to purchase intent or priority
I left the shopping cart because it was difficult to use
There are too many fields to fill in on the form, it's tedious
I felt there was a lack of support
Site malfunction
The most common reason for "cart abandonment" is "due to cost or delivery issues," which is answered as being due to unexpected costs being presented. The next most common reason is "due to purchase intent or priorities," with these two items accounting for roughly a quarter of abandoned users. Let's take a look at what measures can be taken to prevent this "cart abandonment."
Do you have any abandoned cart protection?
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