What is a communications strategy? Why the f*ck do you need it? What is it?

[olivia25]

The document is intended for those who:

does not know how to identify the target audience’s problems;
tired of monotonous target audience analysis schemes using an Excel table;
has no connection with the audience;
doesn't understand what to shoot in the blog;
does not receive feedback on the content, and therefore does not have sales;
creates content intuitively and gets results every time.
Hi guys!

Ruslan is on the line

I am a producer of educational projects and a belgium telegram data mentor for experts: who launch themselves/build agencies/increase the price of their services and build a systemic lead-gen. In this document, we will talk to you about one of the most important tools of any working project - a communication strategy.

What is a communications strategy? Why the f*ck do you need it? What is it?
CHAPTER I:
What is a communication strategy?
Let's be honest: have you ever found yourself asking yourself, "Why is there no engagement, no sales, low views and very little feedback on your content?" It is after this overriding question that you should pay attention to your strategy and how it is working.

Communication strategy -

these are analyses (of the existing audience/competitors/demand for your services or products) aimed at obtaining the meanings necessary for the content strategy, which are introduced into packaging and promotion.

What does a communication strategy consist of?

Unpacking personality;
Analysis of an existing blog;
Conducting quantitative analyses (surveys of your target audience on social networks: Instagram*, Telegram, etc.) and qualitative analyses of the target audience (conducting cast-dev interviews with subscribers and people who bought a product or service from you);
Interpretation of the obtained data.
These points form our positioning, as well as behavior in social networks, on the basis of which we build content and context with the audience. Let's analyze everything point by point below.