Basic knowledge about leads. Are leads classified into four types?

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A lead is a potential customer. It is a population of people who are not yet customers but have the potential to become customers depending on the approach. To convert these leads into customers more reliably, it is necessary to have a deep understanding of the lead.

This time, we will explain four important classifications for understanding leads. The four are MQL, TQL, SAL, and SQL. Although you probably won't understand what any of them mean just by looking at the alphabet, each one germany whatsapp number data
has an important meaning, so we will explain them together with their Japanese meaning.

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What is a lead ?
2 Leads are divided into four categories
3. Summary
What is a lead?
As mentioned at the beginning, a lead is a potential customer.
We will explain in the next chapter that there are various types of potential customers, but potential customers with various attributes are collectively called leads. Leads are merely potential customers, and are not yet customers. They are people who have the potential to become customers depending on how you approach them in the future, so the basic flow of sales is to first acquire leads, then approach those leads and turn them into customers.

Leads are divided into four categories
Basic knowledge about leads. Are leads classified into four types?
Leads are generally classified into hierarchical categories based on the level of interest and willingness to purchase. While
there are leads that are likely to become customers right away, there are also leads that only have a slight interest level and it is unclear whether they will become customers even if sales are made to them in the future. It is easy to imagine that it is not appropriate to use the same approach to leads with such different hierarchical levels.

Therefore, in order to take the appropriate approach to leads at each level, it is necessary to classify the leads. There are four levels of classification possible depending on how close a lead is to making a purchase, so this is a good hint for lead classification.