Source Search Engine Roundtable

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Many believe that the next confirmed update may be a "useful content update", as the last update of this kind took place in December 2022.

Source: Search Engine Roundtable

High volatility in search results
According to various SEO keyword ranking tools, there has been a huge volatility in search results in recent weeks. This may indicate the aforementioned core update.



Is it a good idea to rewrite subtitles based on how Google edits them?
We all know it. We prepare a nice title for the page, but Google ends up displaying its own variant in the SERP, which it believes better matches the user's search query. Most often, however, Google removes the website name from the title. Many might have wondered whether it would be better to use the title that Google itself has determined.

John Mueller does not recommend that you edit such titles on the website and remove the ecuador phone number data website name from them. This helps Google to confirm what the website is called. The title should also briefly describe what the page is about. Google started rewriting titles mainly because they focused mainly on the keyword and poorly described the content of the page.


Google has expanded the update of displaying website names in SERPs to include additional languages ​​(Czech is not among them, these are English, French, German and Japanese) and has also applied it to subdomains. Thanks to this, website names should be displayed above the URL in SERPs. Previously, only domains were often listed there, which did not work best.

There have also been updated guidelines for communicating your preferred website name to Google . The best way is to use structured data, specifically WebSite , but other alternatives are also mentioned.