More complex lead nurturing in practice

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You can see what the Microsoft Clarity environment looks like below.


Source: Microsoft clarity: system environment

Heat maps in Microsoft Clarity show you where people are going on your page and how many of them are reaching each section. This helps you see exactly where you’re losing their attention and where you need to improve your content to keep them on the page longer. This data can help you understand how to engage users more effectively and increase your chances of conversions.



Source: Microsoft Clarity: heat map

Google Analytics and PPC tools like Google Ads, Sklik , or Business Manager are great tools for evaluating colombia phone number data the success of your campaigns. They give you an overview of your business. But when evaluating, don't forget the goal you launched your campaigns with. You can find more about evaluating content marketing in this article .

Conclusion
Combining content and performance marketing is a great combination that allows you to reach customers at all stages of the buying process. Content marketing builds trust and performance marketing delivers measurable results.

If you combine these two strategies correctly, you will not only achieve a higher conversion rate, but also long-term growth of your brand.

Share:Lead nurturing helps you develop personalized B2B and B2C relationships with prospects at every stage of the customer journey. Our article will explain why lead nurturing is so important and show you how to plan, implement, and fine-tune the entire process to make it work effectively.