For campaigns targeted at website traffic, the price often ranges around a few crowns, but for specific projects, such as the sale of machine tools, this amount can be around 20 CZK.
The price for a lead obtained can also range from a few crowns if you offer popular topics for download, such as tips for calming children's tummies, to hundreds of crowns if your goal is to contact people interested in ERP systems.
Continuously optimize your campaigns based on these metrics . Here are some tips ukraine phone number data to improve campaign performance, broken down by key issues:
Low reach and few ad impressions
Check your targeting and try expanding your audience.
Increase your budget. Meta may show fewer ads if your budget is low.
Test other locations.
High cost per click (CPC) or low click-through rate (CTR)
Change the creative. Test different visuals and texts, sometimes just a little is enough.
Use a different format. Carousel, video, and still image have different performances.
Better CTAs (Calls to Action).
Use A/B testing to test different versions of your ads and see which one performs best.
Low number of conversions (few purchases, leads, etc.)
Check the landing page – is it clear, fast and meets user expectations?
Use retargeting – show ads to people who have already visited your website but haven't made a purchase.
Verify that your Pixel is set up correctly - there may be a problem with event tracking.
Ad frequency too high (the ad is shown to the same people over and over again.
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