You may have developed a new product that can change the world. As long as your target group is not familiar with this invention, you can write countless pages about your product and no one will think of searching for it. Instead, think about terms that are already known and which you can use to direct people to your unknown product. Researching and defining these focus keywords is therefore a central aspect of the content strategy .
What are the competitors of this target group doing? Take a look georgia mobile database at your competitors' SEO texts. What terms are competitors using to try to reach your target group and where do you see room for improvement? What terms are the competition ignoring that you can still score with? A competitive analysis provides you with a roadmap and shows you the next steps to outdo your competitors.
Just as important as the question of competition is the question of non-competition. There will always be websites that rank higher than your website for certain searches in Google - for example global corporations. But that may not be a bad thing. If these websites do not solve the problems of your target group, you can ignore them when creating your SEO texts - so set the right priorities.
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