Definition of audience and buyer persona

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Competitive analysis
Among the actors in the microenvironment, one of them deserves to be highlighted: competition.

Find out about your competitors' performance , the audience they serve, how they communicate with people, how they advertise their products, and what their results are like.

As a competitive intelligence tool, competitor analysis in the Marketing Plan allows:

search for information for your strategies;
anticipate market trends and competitor movements;
identify your position and market share
identify positioning opportunities and competitive advantages .
You might think that you can't get data from your competitors because it's confidential. But there bulgaria mobile database are tools that allow you to spy on your competitors, monitor their movements and find out what they're doing (all in an ethical way, okay?). Google Alerts, SEMrush and SimilarWeb are some examples.

4.
After analyzing the market and competitors, you have a better basis for defining the target audience of your strategies.

The target audience is a group of consumers with similar demographic, psychographic and behavioral characteristics, to whom you will direct the strategies of the Marketing Plan.

To define it, you must divide the market into segments with common characteristics and identify the consumer groups whose needs your business meets. Then, the brand value proposition , which is present in the Marketing Plan strategies, must be aimed at this target segment.

From the description of the target audience, you can also create the Buyer Persona which, unlike the target audience, delves into the behaviors, values, expectations and pains of the audience, synthesized in the construction of a character that represents the company's ideal client.

At this point, you can also track your buyer persona’s buying journey . Think about your customer’s journey, from consideration to purchase and the key behaviors, questions, and pain points at each stage.