What is a Marketing Plan?

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The Marketing Plan is the document that summarizes the planning of the Marketing strategies for a given period, including objectives, indicators, analysis, among other important information to guide the company.

The plan can be designed for the Marketing area as a whole, but it can also be applied to specific campaigns —Buen Fin, for example—, strategies —Content Marketing or Relationship Marketing— and products or services offered by the brand.

The plan is an important marketing management tool . This document guides the area's strategies and actions so that it efficiently meets its objectives and contributes to the company's growth.

As a marketing management tool, the plan is also linked to business management. It is part of the brazil mobile database company's tactical planning, which connects strategic planning (broader, long-term) with the operational definitions of each area (more specific, short-term).

But there are no rules about the time frame, content or depth of the Marketing Plan. The most important thing is that this document is adapted to the reality of each company in order to achieve its Marketing objectives and is not left forgotten in a drawer.

Why make a Marketing Plan?
Many companies start their businesses without fully understanding the importance of Marketing. But as soon as they start their operations, they realize that it is necessary to promote products, attract customers and create a relationship with them.