Definition of marketing objectives

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Every marketing plan is developed based on objectives. For this reason, it is essential to clearly and concisely define marketing objectives.

It is very common to have many doubts about this first stage, especially when considering a mix of objectives. Since there is a significant number of objectives, it is common for these to be the same as those in the strategic plan. Therefore, it is good to separate them and consider them one by one, always considering that this plan must contain marketing information. Thus, it is necessary to leave aside general objectives or objectives from other areas.

Some common marketing objective options include increasing sales, brand awareness, increasing online bolivia mobile database presence, and product or service awareness.

An alternative that should always be considered is to follow the SMART Goal principle. SMART goals are specific, measurable, achievable, relevant and time-bound. For example, reaching 10% of invested capital by May 2018.

2. Definition of the target audience, especially the person
The target audience is the group of consumers with certain characteristics that we want to reach. The business persona is a representation of the target audience. In this way, the persona will have all the characteristics that the company's client has: desires, fears, hobbies, goals, family relationships, remuneration, etc. It is important for you to know that, by having more details about the target audience, it is easier to create the persona .