Stages of the market research process

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Online surveys
Both qualitative and quantitative research can be carried out online. The advantages of online research are many, such as the rapid stage of fieldwork, the ease of recruiting participants, among others. On the other hand, there is a loss of non-verbal aspects and it does not ensure the full dedication of the interviewee.

Netnography
It is an adaptation of ethnography, a technique of anthropological studies that can be used in azerbaijan mobile database marketing. It is the insertion of an individual into certain market niches.

For example, discussion groups and online forums, where the researcher infiltrates to collect data, information and check trends related to a social community.

Although ethnography is an expensive and rarely used process, netnography can be performed in order to better understand your client.


The first of these is the definition of objectives . This is where you must clarify what the purpose of the study is, what will be done with the information obtained and what, exactly, you want to know. In advertising language, a research brief will be written .

Next, we have the research planning, which serves to guide the work to be carried out by establishing the type of approach, the methodology used and, in general, you will see how the analysis of the data collected will be.

Remember that the greater the number of objectives, the greater the cost and time, therefore, you must align what you consider essential for your business.