What is there to do?
We know that Snippets are a response or definition, for a search, that Google chooses in a “more or less” random way.
We say “more or less” because posts are optimized to be responsive and thus be chosen. However, that doesn’t mean that Google will choose your page over another equally optimized page.
So let's learn how to optimize our posts. Both the posts that you are still going to produce, and those that have already been produced but did not appear in the answer box.
Let's see what can be optimized.
Snippet Size
One of the factors that will directly influence your opportunities is related to the size of the Snippets.
If the “optimized” answer is too big, Google won’t want to use it – space is limited, after all. albania mobile database On top of that, very small answers tend not to appear.
Paragraphs
For Snippets that are paragraphs, the best size optimization would be approximately 45 words. This is according to MOZ studies.
The largest Snippet they found was 97 words long.
Well, since the study was done in English, which generally has shorter words than Spanish, we decided to look at the number of characters.
On average, snippets are 293 characters long. The largest one found is 752.
The graph below shows the percentage of Snippets of each size according to the MOZ study.
That is, try to keep your Snippets to an average of 40-50 words. This will certainly increase your chances.
Let's analyze the cases
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