In this blog we have already discussed the advantages of having influencers when reaching new potential customers. It is an excellent formula in many cases, especially in specific niches where these figures have acquired a true reference status thanks to social platforms. But it is advisable to have professional advice when choosing an influencer , to avoid possible brand risks and costs without return. Here are some guidelines in this regard.
Audit followers and impact
First of all, you have to certify the audience that the person initially offers. This audit is based on the recurring information about the purchase of followers on different platforms. If we only look at the number of followers without contextualizing the data or studying this base through interaction figures, we may be investing in someone who is less relevant than it seems.
Keep in mind that it's very easy to inflate this data and that influence has dominican republic phone number list more to do with quality interaction than with indiscriminate and unverifiable reach. Your brand is interested in someone with a solid base of followers who have developed trust in their recommendations and experiences. An agency or a platform professional can prepare a complete report on all this to help you decide.
The right person for the audience you are looking for
On the other hand, it is important to choose someone who has a proven track record in the segment you want to impact . It is useless to rely only on the potential audience, regardless of the fraud indicated. And although their followers may be mostly of quality, they may not be the ones you need or are looking for, and therefore the investment is inappropriate. Before selecting the person, it is advisable to establish exactly the audience you are looking for (the basics are sex, age and place of residence, as well as possible interests or needs) and the specific environment in which the data indicate that they are located.
In this sense, it is highly desirable for the influencer to be transparent about the figures from the internal analytics of their social profiles in order to study whether their audience is the one you are looking for. If they do not want to give you this detailed information, they are probably not the person you are looking for, since this data is necessary to assess their suitability.
This prior segmentation shows that we don't just have to think about specific people, but also about ecosystems . The same influential person can have different masses of followers in different environments, depending on the most frequent audience in them, and greater penetration or effectiveness according to these criteria. And these platforms also have specific characteristics that make it possible to benefit more or less from a collaboration with a relevant person, based on formats, algorithms, interaction and visibility patterns, etc.
The ability of influencers to reach the audience they create on social platforms is critical, as it does not depend largely on them . This has been demonstrated by the latest Facebook algorithm change and the complaints of many of these content creators, so that the follower metric is once again called into question as a relevant aspect. If the person you are counting on has a projection beyond social networks with their own resources such as a blog, and even has their own database based on records with valid and legal emails , it will be a very good point in their favor.
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