Do you know how much of your traffic and visibility comes from Bing Chat ?

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Meta wasn't far behind. Its Q1 report revealed a 4% year-over-year increase in daily users and a 2% increase in monthly active users. Additionally, in-app ad impressions grew 26% year-over-year, while cost per ad fell 17%.
Podcasts are trendy
In 2022, 50% of Americans listened to podcasts , with a fifth of them tuning in daily. Furthermore, a third of listeners were trying to make lifestyle changes based on podcast content, making them a very attractive audience for advertising. And again, Europe won’t be far behind.

Creativity matters. A lot! Here are the key findings of a report by Yahoo and Magna Media
The quality of creative contributes 56% to purchase intent.
Infomercial ads increase creative retention by 32%.
Quality creative increases ad memorability by 23%.
And ads with people, product visuals, or bold logos increase memorability by 20%.
SEO
Multimodal chat can replace words in search with photos and videos
Bing has integrated image and video search into its AI-powered chat, improving the user austria phone number data experience. It seems that a picture really is worth a thousand words. And that goes for SEO, too.
Probably not, but you’ll find out soon. Microsoft is integrating Bing Chat data into Bing Webmaster Tools this month, allowing publishers, content creators, and site owners to track the visibility and traffic generated by Bing Chat. Expect to see insights on impressions, clicks, click-through rates, and more.
That's all from my selection of news for April.


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