Anchor text/Anchoring text

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Anchor text is the piece of content that links to another page. It is a very important factor in link building and is often overlooked. Although it is rarely talked about, it has a direct impact on a strategy.

There are a few types of anchor text. Let's get to know them using our Digital Marketing post as an example:

Exact match: digital marketing.
Partial match: online marketing or digital marketing strategies.
Brand: This would be related to the brand name, “Rock Content,” for example.

Generic: "click here".
Images: link in image, the anchor text is the Alt Text.
how to do basic seo
Alt text for the image above (Caption: Alt text from our Basic SEO Infographic)

Ideally, the anchor text should be concise and relevant to the page that will receive the link and should make it very clear what the topic of the page the visitor will be directed to is.

Avoid generics at all costs! Remember that anchor spain phone number list text is essential for a link to look natural. You can have two goals with this text:

generate authority for the page;
generate clicks and visits.
In the case of authority, the closer to an exact match the link is, the better . That's because the link is basically saying, "this page I'm linking to answers this question for a user."

So exact match and partial match become natural links that strengthen the page.

One important detail: if you get 100 links to a page and they all have the same exact match anchor text, that will show the search engine how unnatural your backlink profile is.

So, explore keyword variations and anchor texts that are partially related.

internal link of non-exact type
If the intention is to receive clicks, you can work with more relaxed links, which in addition to showing what the reader will find, make a promise and show benefits.