The User Journey maps the interaction with your digital platform

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The Customer Journey evaluates the customer's contacts with the entire organization and, in addition to digital channels, also analyzes the experience with physical stores, customer service , product delivery, etc.

However, the User Journey will only work on the user experience , who is not necessarily a customer on your digital platform, evaluating all the ways of interaction with the aim of increasingly optimizing their experience.

The User Journey refers to the process of use, not purchase.
When we talk about User Journey we refer to the user and when we talk about Customer Journey we refer to the client. In this way, the objective of the User Journey is not to sell, it is simply to optimize the user experience in our digital channels independently.

While the objective of the Customer Journey is to convert and obtain a sale, working the sales funnel and focusing on the customer experience .

Both strategies contribute to building loyalty and strengthening a brand. However, the User Journey will bring better results in the medium and long term.

Importance and influence to generate empathy with users
Nowadays, digital channels are of great importance in the purchasing process and are essential for any Inbound Marketing strategy .

That is why it is essential to create channels that senegal phone number list optimize the user experience to generate empathy, build links and subsequently guide them towards conversion .

The User Journey allows us to map the path that the user follows on our platform, as well as each of their contacts, in order to optimize them and make their experience truly pleasant.

But not only that, a pleasant experience helps us build ever stronger bonds, which favors the branding of the business and strengthens the brand.

Therefore, we can mention the following specific advantages of the User Journey:

It helps all team members, both those working on the design and the strategy itself, to have the same vision of the user's point of view and to better understand the objectives that must be achieved.
It helps to identify interaction points that do not meet expectations and need to be improved.
Provides insights to deliver an ever-improving user experience.
It allows you to better understand the user by analyzing each of their interactions with digital channels.