Optimize the user experience

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Optimizing user experience means improving all the elements that make up your website navigation. Regardless of the device they are using, the visitor should be able to easily find and achieve what they want.

To do this, you need to think from your buyer persona's perspective and understand how they would navigate the website, search for information, and reach conversion. This gives you insights to optimize information hierarchy, website images, highlighted buttons, loading speed, and other elements .

Think about the user's context
When creating a responsive website, it is important not to think only about the development technique. Remember that on the other side of the screen there is a person who, when using a mobile phone or a computer, has different behaviors.

The mobile user, for example, may be on the move, with scattered attention and slower connections, while the laptop user is more rested and focused on reading content.

Therefore, developing a responsive website must also consider the user context to optimize their experience .

Always perform tests
Not everything that looks good in the development environment actually works well. So don't hesitate to test the responsive website with real users, in different contexts and with different devices.

You'll notice how some elements don't work portugal phone number list as you imagined or simply disrupt the user experience. So, take advantage of testing to identify problems and opportunities in real life, through the eyes of the user.

Responsive websites are one of the main solutions to keep up with the technological explosion we are seeing in the digital age. New devices appear all the time and consumers adopt new habits. Therefore, your company must keep up with the trends.

Creating a responsive website isn't just about adjusting your pages to different devices, it's about understanding your website as one of your brand's main touchpoints with consumers .

Your website must offer the best experience, in any context and screen size, to gain the trust of users and increase your conversions. To do this, it is also important to have a secure hosting, SEO optimizations and relevant content.

Download our ebook on How to Improve Your Website's Performance and discover all the secrets on the topic!