How important are high-converting landing pages?

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Don't get us wrong, high-converting landing pages are great for your business, after all, they encourage your audience to take actions that could increase your profits in the future.

That's why it's essential to have well-built buyer personas . It's the only way to know their pains and what you can do to help them. Studying SEO practices and color psychology is also helpful when creating a landing page that's supposed to drive a lot of conversions.

But the thing here is this: even if a user doesn’t convert, you can still collect valuable data from them . How? By using interactive landing pages.

What is an interactive landing page?
It's a part of your sales funnel that offers a conversion opportunity, but also gives the visitor a chance to interact in another way, such as watching a video, answering some questions, or taking a short quiz.

Interactive landing pages can also present information in a clever way, encouraging users to explore the content – ​​we did this on our 2020 Social Impact Report page .

“But what about conversions?” you might ask. Well, the first thing you need to know is that interactive landing pages are more effective at generating conversions than static ones.

It's a fact, they are better at capturing people's pakistan phone number list attention and keeping them engaged. But let's say they aren't converting, there are still several advantages to using interactive pages, as they provide you with valuable information.

You can check exactly:

where users interact with your content;
what parts they like the most and which ones they don't like;
where they click or simply scroll without reading.
You can use this data to improve your landing page by optimizing elements and sections and making the user experience more interesting.

On the other hand, what you have collected will also give you updated information about your buyer persona, allowing you to validate or adjust your strategies.

➤ So, the bottom line is this: it's okay not to have a high-converting landing page at the beginning .

What you really need is a process for receiving behavioral data so you can gain a better understanding of your buyer persona and refine your landing page to increase its conversion rate.