Can Digital Marketing and Data Privacy Coexist?

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Of course, all of these new regulations limit the way digital marketers can use data to create a personalized experience for buyers and customers.

It’s no wonder Gartner predicts that by 2025, 80% of marketers will have abandoned personalization efforts.

Where it was once common to track leads throughout an entire buying journey , today, certain elements of that process are beginning to evolve to stay in line with global privacy restrictions.

Let’s look at Apple as an example, starting with iOS 14.5, users must opt ​​in to sharing their unique identifier for advertisers (IDFA) with apps.

This means that if any iPhone or iPad user chooses not to do this, their digital tracking information is not shared with advertisers.

In turn, platforms like Instagram and Facebook nigeria phone number list that rely on this data for advertising analytics could lose a lot of money.

At the same time, small brands that use their services for ads won't be able to generate accurate reports to know how well their campaigns are working.

And this is just one example of the tension between the Digital Marketing industry and data privacy regulations.

While Apple wants to keep its customer base — phone and tablet consumers — happy, other advertisers are at a direct disadvantage.

In addition, search giant Google has just announced that it will end third-party cookies in its Chrome browser by the end of 2023.

This means it will be harder than ever for brands to accurately track their users through current methodologies.