I'll also add some keywords that

[fomayof928@mowline]

First: Behavior > Site Content > All Pages > Paste in your URL.


Page views - The number of times this page has been viewed, including if it was viewed again.
Average time on page - How long people are on your page.
Bounce Rate - Single page views without any interaction
For my example page, the bounce rate is very interesting. This page is meant to be interacted with. Its only joy in life is allowing people to find local businesses in the UK, US, or Canada. This is not an ecuador number data page at all. It does not provide a contact phone number or answer any questions that might explain the high bounce rate.

I'm going to add page views and bounce rate to a spreadsheet so I can track it over time.

A I want the page to rank for in my Moz Pro rankings. This way I can make sure I'm targeting searcher intent and driving organic traffic that's likely to convert.

I'll also know if I'm being outranked by my competitors. How dare they, right?

As we found with this local page, not all thin content is bad content. Another example would be if you have a landing page with a great video that is adding value and consistently performing well. In that case, hold off on making big changes. Track the data you’re interested in. From there, you can make small changes and track the impact, or split some ideas. Either way, you want to make informed, data-driven decisions.

Action to track pages with thin content
Export to CSV so you can track how these pages are performing with GA data. Make additional changes and track results.