Goals for Automated Welcome Emails

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Welcome emails that greet your new subscribers have an average open rate of 50%, making their open rate 86% higher than standard newsletters. Wordstream reports that are 320% more revenue is attributed to welcome emails compared to other promotional emails.

Simply saying hello to new subscribers and providing product highlights is an excellent way to get them excited about what your store has to offer and let them know that you’re happy to have them in the fold. It’s also a prime opportunity to offer welcome discounts, planting the seeds for their first or next purchase.

The ultimate goal of a welcome email series is to convert subscribers into loyal, paying poland phone number list customers. This makes conversion rate an important factor to consider when sending out these emails.

Beyond this, welcome emails are also a great way to let your audience know the benefit of engaging with your messages (discounts, exclusive sales, first looks at products, etc.) and make them more likely to open subsequent emails. So, the open rate is an important metric to watch.

Tips for Setting Up Automated Welcome Emails
Welcome emails should be sent automatically and immediately anytime a new subscriber subscribes to your email list.
Thanks to their high open rate, welcome emails also present a prime opportunity to promote high-value products. Depending on your email automation tool, you can tailor your featured products based on the customer’s web activity.