He creates outlines, fills the outlines with content and also publishes the content. Maintain SEO & web contentThe content manager is responsible because content ranks well on Google. In small teams, he is also the SEO expert and he takes care of it as content is constantly updated. Lead generationHere, the content manager's job is to constantly chase after the best ideas for lead magnets and then implement them.
In small teams, it goes as far as the content manager also sets norway mobile database up call-to-actions and landing pages for lead magnets. Lead NurturingThe content manager is responsible for the entire customer journey, therefore also for the content in lead nurturing (e-mails, retargeting). Sales Enablement ContentThe Content Manager constantly coordinates with Sales about what content Sales needs in the sales process in order to close leads more quickly and safely.
He will create this content himself in small teams. Video and social media content companies have to be where the customers are with content. Therefore, the content manager will prepare the relevant content for all channels. Ongoing optimizationsThe content manager will not wait for monthly reports, but will intervene immediately when necessary and carry out optimizations such as conversion rates Strategy Review & ReportingEvery three months, a content manager should carry out a thorough analysis of the relevant key figures and derive further focal points from this.
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