Understanding the Different Types of Influencers

[sharminakter]

Before we dive into building an effective strategy, here are some of the most notable influencer marketing statistics you need to know:

Businesses earn $5.20 for every $1 spent on influencer marketing. ( Influencer Marketing Hub )
80% of marketers believe influencer marketing is effective. ( MediaKix )
70% of teens trust influencers more than traditional celebrities. ( Digital Marketing Institute )
60% of influencer marketing budgets are expected to increase in 2020. ( BigCommerce )
The influencer marketing industry is expected to reach $15 billion by 2022. ( Business Insider )
49.6% of influencers say their followers care most about the authenticity of the content. ( Zine.co )
Influencer marketing is a booming market, and as a marketer, you can no longer ignore it if you're not already using it.

Understanding the Different Types of Influencers
Despite what you may think, there's more to an influencer usa telegram data than just their influencer status, and you need to know who these different types of people are in order to develop an effective strategy.

We often hear about platform-specific influencers, whether it's Instagram influencers , YouTubers, or others. But their platform is actually just the distribution channel for their content.

To truly understand the different types of influencers, we need to look at micro-influencers and macro-influencers.

Micro-influencers
In recent years, many marketers have realized that there is a lot of value in using “normal” people to promote their products and services. With this in mind, investment in micro-influencers has seen a boom.