Why Influencer-Led Video Campaigns?

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So how do you get social users to notice your brand’s videos? The answer lies in influencer marketing; featuring trusted individuals with a curated, loyal following in video campaigns sets your brand up to be memorable and trusted.

In this article, we’ll reveal the benefits of working with video influencers and talk about ten types of video campaigns to consider this year for breakthrough awareness, authenticity, and conversion.

While a customizable stock video clip can be a useful tool for demonstrating your product canada phone number list or brand story, collaboration with influencers can boost your marketing results by far. 76% of marketers consider influencer engagement effective in garnering customer loyalty, as their followers trust them for genuine product recommendations and brand reviews.

Influencer content also provides social proof, making users more likely to buy products they’ve used and loved themselves. This is similar to user-generated content (UGC), which is 35% more memorable and 50% more trusted than other media. Both influencers and UGC bring an emotional appeal to purchase that brand content often does not.

Influencer video content is custom-made and looks authentic, grabbing attention and encouraging purchasing decisions through an immediate impact. Plus, it provides you with regular new content assets about your products in search engines, saving time and budgets on content production.